Beginning last summer, we have been working tirelessly to make Oxford more than a fitness center, more than a social club, more than a pool, but an all-encompassing, premiere health and wellness center. We met with members in numerous focus groups and conducted extensive surveys to see what direction this transformation needs to go in. We launched an entire new brand experience in November, with a new website, logo, and social media presence. Today, we take the next step in this journey.
In 2018, Oxford will begin a complete transformation to become a current, modern fitness club. With the member surveys and focus groups as the guiding force behind our renovation plan, we are thrilled to provide you with a peak behind the proverbial curtain at what is to come in 2018.
Across all ages and demographics within the Club’s membership, the fitness facilities were rated as the best and most important aspect of Oxford. Which is why we will be creating an elite, premiere fitness environment to highlight and celebrate this core, founding focus of the club. New group fitness suites, renovated MindBody studio, and expanded fitness facilities are a key element of the upcoming remodel.
Another key theme to emerge was the desire for heightened amenities. With this in mind, our remodel includes a complete overhaul of the existing first floor facility to better cater to these desires. From a new WiFi lounge and virtual driving range to all new dining facilities for both grab-and-go and sit-down offerings, the new Club will be more than a place for working out, but a place to stay, socialize, and connect.
These designs are just a small preview of the incredible changes you will be seeing throughout the Club this year. Our childcare spaces will be expanded to continue to provide the best place for your children to play and grow. This first phase of construction will center on the inside of the club; phase two, coming later in 2019, will see a complete expansion and remodel of our outdoor facilities as well.
The new year brings with it the promise of a new start and a chance to change and grow for the future. We are thrilled to begin the next chapter of Oxford’s growth this year.